MISSION: Animal Matters is a not-for-profit organization that was established in 1998 with the goal of educating the general public on the use and abuse of animals. We focus on the inherent link between what we eat, wear, and use to the well being of our animal friends, our health, and our environment. We attempt to achieve this goal by producing and distributing educational materials to people who have never had the chance to learn of the cruelty to which animals are subjected and how this affects them and their society.

Since September 1999, Animal Matters has been assisting in the rescue of dogs on death row at a local animal shelter. This work has been so rewarding that we have developed an Animal Rescue Division. This Division helps homeless animals by providing them with boarding, placing ads in local papers, hanging flyers, pitching their stories to the press, getting the word out on the Web, and spending time with the furry friend until we find him or her a good home. And through our "Be A Pet Advocate" program, we encourage others to do the same in their area.